Boosting Performance on Pay-per-Click Platforms
When we set up PPC campaigns we focus on 2 critical factors. 1. Relevant Content The first factor is to have a tight connection between the ad and the landing page. We aim for similar content between...
View ArticleThe Blue Participant Ribbon: An Invaluable Concept in Increasing Conversion...
We’ve all heard the phrase “location, location, location” when it comes to valuable real estate. Now it seems that “conversion, conversion, conversion” is the hot topic in online marketing. To give...
View ArticleImportance of Long Tail Keywords
George Michie of The Rimm-Kaufman Group has posted results of an excellent research study of the importance of long tail keywords. See How Important is the “Tail”? An Emperical Study. The findings from...
View ArticleInternet Marketing Conference – Calgary March 16-17
We have been so busy planning the first ever IMC conference in Calgary that we forgot to publish a post. Here is a link for more details: Internet Marketing Conference – Calgary 2010. Great line-up of...
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“See Search Terms” Google Tool
Google has added another tool to make PPC maintenance just a bit easier. It has been there for a little while now but I just recently realized the time saving power of this tool. There are many reports...
View ArticleGoogle Product Extensions
Flipping through the Website Magazine, I stumbled across an article called “Flexing Your Marketing Muscles with Google Product Extensions” by Brian Lewis. This article is about Google Product...
View ArticleJeff and Doug – Promo Video for 6 Hours to Online Strategy
Doug and I wanted to put together a video to promote the upcoming workshop on 6 Hours to Online Strategy, slated for Monday, November 29th. There are 20 spots and very few left but we wanted to create...
View ArticleWhy Are My Ads Showing in the Philippines When My Target is Canada?
That is the question I received in an email this morning from a client of mine. I panicked, thinking I had accidentally changed the geo-target settings in Google AdWords. After assuring that this was...
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Quickinar on Landing Pages and Increasing Conversions
Next week – Thursday, April 14th – Ernest Barbaric is hosting a Quickinar on the topic of Landing Pages that Convert Visitors to Prospects. I have seen Ernest’s presentation and it is excellent. If you...
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Hubs, Spokes, Wheels and Marketing – Featuring Oasis Spa
In October, Doug Lacombe, a friend of mine, sent me an email saying that Oasis Spa was looking to try some new things to promote gift certificates to the Calgary market. Every year the owner, Peter...
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